Full-Funnel Precision Media and Marketing Solution

Reach has become commoditized. Precision is the next frontier as media and marketing integrate into a single customer journey.

 

Trueffect is a data and analytics company focused on media precision. We combine your customer data with media intelligence to inform the most effective media buy for every stage in the funnel.

 

Advertising drives awareness. Marketing drives conversions. Trueffect knows where they connect and provides the insights to repeat success over and over.

 

Bottom Line: Trueffect drives ROI.

WELCOME TO THE TRUEFFECT PLATFORM

  • Trueffect Insights™

    • Reach, frequency, overlap, and flighting analysis
    • Attribution analysis across all digital placements
    • Real-time spend recommendations

  • Trueffect Campaign Manager™

    • Host, serve, and manage campaigns in one place
    • Verify, target, and report on audience segments
    • Personalized creative decisioning

SOLUTIONS

When You Control Your Consumer Data—Beautiful Things Happen

PERSONALIZED ENGAGEMENT ON AND OFFLINE

PERSONALIZED ENGAGEMENT ON AND OFFLINE

Activate your CRM data to seamlessly merge offline transactions into the digital customer experience.

Ensure DSP Accuracy and ROI

Ensure DSP Accuracy and ROI

Build your own audience segments to inform DSPs on exactly which users to suppress or target based on your data—not theirs.

FOR PERFORMANCE AGENCIES

FOR PERFORMANCE AGENCIES

Trueffect activates brands’ CRM data across campaigns, so performance agencies can ensure every campaign drives maximum ROI for their customers.

PERSONALIZED WEBSITE EXPERIENCES

PERSONALIZED WEBSITE EXPERIENCES

No matter the channel, ad, or publisher, recognize the consumer upon impression to personalize their first website experience.

CROSS-DEVICE & CROSS-CHANNEL TRACKING

CROSS-DEVICE & CROSS-CHANNEL TRACKING

Identify, track, and target the individual consumer with personalized messages throughout the customer life cycle—across screens, channels, and browsers.

OPTIMIZE YOUR DIGITAL MEDIA SPEND

OPTIMIZE YOUR DIGITAL MEDIA SPEND

Monetize the value of every interaction with your brand—across every channel, device, and publisher.

Leverage What Competitors Will Never Have—Your Customer Data

200 %

Increase in
conversion accuracy

50 %

decrease in
partner/agency overlap

50 %

increased
budget efficiency

100 %

brand-owned and operated

DON’T TAKE IT FROM US