Precision Media for the Next Gen Digital Marketing Agency

Precision Media Drives Performance Marketing

As a performance-driven agency, you’re always looking for ways to drive more ROI for your clients.

 

But is the challenge of tracking impressions through conversion leaving your team (and clients) frustrated?

 

Trueffect activates your clients’ CRM data so your team can immediately tie impressions to real consumers, target them all the way through conversion, then repeat the process over and over.

 

Ready to drive maximum ROI on every dollar spent for your client?  Trueffect is your secret sauce.

gabe leydon

Gabe Leydon,

CEO, Machine Zone

Focus on Your Customers, Not Impressions

"We aren’t going to pay for eyeballs [impressions] anymore—we want to know they [consumers] are real."

 

- Gabe Leydon, CEO, Machine Zone, Code/Media, 2016.

Benefits

BUILD EFFICIENCY

Build Efficiency

  • Make accurate spend decisions for clients from a centralized, data command center
  • Eliminate inefficiencies by deduplicating audiences across campaigns
GAIN TRANSPARENCY

Gain Transparency

  • Understand ROI at the creative, channel, and campaign-level to ensure KPIs are met every time
  • Make ongoing (not post-mortem) spend decisions from real-time updates across campaigns
work drive

Drive Performance

  • Allocate spend from multi-touch attribution (not just last touch)
  • Optimize every digital touch point on the consumer path to purchase

How it Works

If You Don’t Recognize the Customer, Don’t Expect to Keep Them

Media insights are limited because they’re managed within a third party domain, rather than your client’s.

 

Likewise, programmatic solutions today can’t recognize customers from new prospects, forcing you to deliver default messages to customers during acquisition campaigns.

 

This puts your clients at risk of losing customers to competitors that know them and their interests.

3rd party adserver

When campaigns are run in a third party domain, you:

  • Don’t have path to purchase insights—only last touch attribution
  • Receive only top-level data with no room for refinement
  • Can’t determine the true results and ROI of media spend

MEDIA PERFORMANCE DRIVEN BY CUSTOMER INTELLIGENCE

Trueffect Solution

Trueffect is the only solution that exists wholly within your client’s domain.

 

So we proudly guarantee the most accurate media reach and conversion analytics available, because it is 100% owned and operated by you and your client.

trueffect 1st party segments

By working in the client’s domain, your team can: 

  • Evaluate exactly where and how media buys are distributed
  • See exactly what creative, campaigns, and publishers drive success
  • Optimize every media dollar spent based 100% on your client’s customer intelligence

HOW MUCH OF YOUR MEDIA SPEND IS WASTED?

Calculate Your Losses in 30 Seconds

SOLUTIONS

When You Leverage Customer Intelligence—Beautiful Things Happen

PERSONALIZED ENGAGEMENT ON AND OFFLINE

PERSONALIZED ENGAGEMENT ON AND OFFLINE

Activate your CRM data to seamlessly merge offline transactions into the digital customer experience.

Ensure DSP Accuracy and ROI

Ensure DSP Accuracy and ROI

Build your own audience segments to inform DSPs on exactly which users to suppress or target based on your data—not theirs.

FOR PERFORMANCE AGENCIES

FOR PERFORMANCE AGENCIES

Trueffect activates brands’ CRM data across campaigns, so performance agencies can ensure every campaign drives maximum ROI for their customers.

PERSONALIZED WEBSITE EXPERIENCES

PERSONALIZED WEBSITE EXPERIENCES

No matter the channel, ad, or publisher, recognize the consumer upon impression to personalize their first website experience.

CROSS-DEVICE & CROSS-CHANNEL TRACKING

CROSS-DEVICE & CROSS-CHANNEL TRACKING

Identify, track, and target the individual consumer with personalized messages throughout the customer life cycle—across screens, channels, and browsers.

OPTIMIZE YOUR DIGITAL MEDIA SPEND

OPTIMIZE YOUR DIGITAL MEDIA SPEND

Monetize the value of every interaction with your brand—across every channel, device, and publisher.

Trueffect IN ACTION

e-Travel Company Increases Customer Engagement By 30%

An emerging e-travel company was founded as a consumer-oriented online travel company offering customers the fastest, easiest way to plan travel. Website and mobile app compares top travel sites and make it easy for consumers to visually compare results and choose the best option.

 

As an emerging leader in the travel industry up against several large competitors, this company needed a better way to reach and target new customers, and to better understand their existing customers in general.

Want to maximize ROI for your clients?