CEO, Machine Zone
"We aren’t going to pay for eyeballs [impressions] anymore—we want to know they [consumers] are real."
- Gabe Leydon, CEO, Machine Zone, Code/Media, 2016.
When campaigns are run in a third party domain, you:
By working in the client’s domain, your team can:
CROSS-DEVICE & CROSS-CHANNEL TRACKING
Identify, track, and target the individual consumer with personalized messages throughout the customer life cycle—across screens, channels, and browsers.
An emerging e-travel company was founded as a consumer-oriented online travel company offering customers the fastest, easiest way to plan travel. Website and mobile app compares top travel sites and make it easy for consumers to visually compare results and choose the best option.
As an emerging leader in the travel industry up against several large competitors, this company needed a better way to reach and target new customers, and to better understand their existing customers in general.