Important MSN & AdX SSL Changes
Along with the ever-changing world of digital display, Trueffect wants to make sure all of our clients stay informed and up to date...
18 May, 2015
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The Trueffect Blog
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AdExchanger: First-Party Data Will Transform The Internet of Things
We've had a busy week of catching up after being out of the office last week for the 2015 Adobe Summit! The event...
20 March, 2015
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Need DCO? We can help.
We hang our hat on our ability to deliver the right ad to the right person at the right time and we’re expanding...
19 March, 2015
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ROI vs ROAS: Which is the Better Metric for Digital Advertisers?
We hang our hat on our ability to deliver the right ad to the right person at the right time and we’re expanding...
13 February, 2015
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Building Accurate Measurement in the Age of Fraud, Non-Viewable Ads and Cookie Proliferation
As Display has moved from a contextual set-it-and-forget-it advertising vehicle to an audience based, optimized machine, precise and accurate measurement has become the...
30 January, 2015
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What to Expect From Display Advertising in 2015
It's hard to believe we're almost two weeks into the new year! Looking back on the past year, 2014 was definitely the year...
12 January, 2015
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