Campaign Management for the Enterprise

Introducing Trueffect Campaign Manager (TM)

The Age of Postmortem Reporting Is Over.

Sacrificing customer intelligence to your ad server should never be the cost of doing business.

 

With Trueffect Campaign Manager™, brands can host, track, and optimize media from one central location—across publishers, campaigns, and placements.

 

Put your brand back in the driver’s seat. Make ongoing spend decisions based on real-time performance, not vague post-mortem reports.

PUT YOUR BRAND BACK IN THE DRIVER’S SEAT

Your Customers. Your Campaigns. Your Business.

How it Works:

  • Use your own customer intelligence to build audience segments
  • Stop renting data from third parties—own the relationship with customers
  • Never push media and customer intelligence to a third party

Goodbye Retroactives—Campaigns Go Real-Time

How it Works:

  • All media operations managed in a central location
  • Real-time creative updates and optimization
  • Make immediate adjustments to optimize performance

Precision Media to Engage Individual Consumers

How it Works:

  • Track all media and marketing efforts within your own domain
  • Integrate your own consumer data with media performance data
  • Optimize media from a single view of the customer

SOLUTIONS

When You Control Your Data—Beautiful Things Happen

PERSONALIZED ENGAGEMENT ON AND OFFLINE

PERSONALIZED ENGAGEMENT ON AND OFFLINE

Activate your CRM data to seamlessly merge offline transactions into the digital customer experience.

Ensure DSP Accuracy and ROI

Ensure DSP Accuracy and ROI

Build your own audience segments to inform DSPs on exactly which users to suppress or target based on your data—not theirs.

FOR PERFORMANCE AGENCIES

FOR PERFORMANCE AGENCIES

Trueffect activates brands’ CRM data across campaigns, so performance agencies can ensure every campaign drives maximum ROI for their customers.

PERSONALIZED WEBSITE EXPERIENCES

PERSONALIZED WEBSITE EXPERIENCES

No matter the channel, ad, or publisher, recognize the consumer upon impression to personalize their first website experience.

CROSS-DEVICE & CROSS-CHANNEL TRACKING

CROSS-DEVICE & CROSS-CHANNEL TRACKING

Identify, track, and target the individual consumer with personalized messages throughout the customer life cycle—across screens, channels, and browsers.

OPTIMIZE YOUR DIGITAL MEDIA SPEND

OPTIMIZE YOUR DIGITAL MEDIA SPEND

Monetize the value of every interaction with your brand—across every channel, device, and publisher.

Trueffect IN ACTION

How Improved Customer Recognition Increased Revenue By Nearly $1 Million

A large financial services company discovered they couldn’t account for over 30% of digital impressions across their audience segments. By handing over their data to Google Doubleclick every year, they never knew when an impression was a new or existing customer.

 

Even though this discrepancy cost them millions every year—like many other enterprises—they assumed it was the cost of doing business.

 

Until they found Trueffect.

Ready to try Campaign Manager?