Cross-Device Measurement and Reporting
In the age of the customer, brands must personalize across consumer screens and browsers. But brands are forced to navigate through a convoluted matrix of IDs to find and target individual consumers appropriately.
With Trueffect, brands maintain a single view of the customer across the media and marketing functions by syncing all device, channel, and publisher IDs under a brand-owned Universal ID.
Now every consumer is identified, tracked, and targeted from impression through conversion—regardless of device or browser.
Pete Kim,
CEO, MightyHive
Leverage the one thing competitors don’t have
"More than ever, first-party data represents a critical foundation for future marketing plans because it’s the only data that your competition will never have."
- Pete Kim, CEO, MightyHive
Benefits
Refine Audience
Segments
- Refine the understanding of your audiences across screens
- Use cross-channel data to refine acquisition and retargeting strategies
Ensure Consistent
Messaging
- Target consumers with consistent messages across devices and browsers
- Send personalized offers to different devices based on consumer activity
Optimize Programmatic
Spend
- Monetize your customers, not your channels
- Decrease eCPA by eliminating duplicate audiences across channels
How it Works
You Don’t Own Your Data—Walled Gardens Do
The Cost of Doing Business is Costing You Business
For many enterprise marketers, using walled gardens for their programmatic advertising is simply the cost of doing business.
But since closed networks have no objective 3rd party verification, your brand is forced to trust the delivery of honest and accurate reporting.
What walled gardens give your brand:
- Summary-level campaign results
- Unverifiable ROI from ad spend
- No insight into net new vs. existing customer reach
What your brand gives walled gardens:
- Your CRM data (read: your customer intelligence)
- Your money when you’re forced to buy your consumers back from them
- The ability to aggregate and share your data with competitors
MARKETING AND ADVERTISING UNDER ONE ROOF—YOUR BRAND
Trueffect Solution
Unlike other cross-device solutions, Trueffect’s data and analytics are layered atop your existing tech stack—activating a patened 1st party approach across all your digial media and marketing.
Now your entire marketing and advertising operation can be tracked, measured, and optimized from a single view of the customer—100% owned and operated by your brand.
Your Brand:
- Owns the customer experience across marketing and advertising
- Executes marketing programs from an independent source of measurement
SOLUTIONS
When You Control Your Data—Beautiful Things Happen
PERSONALIZED ENGAGEMENT ON AND OFFLINE |
Activate your CRM data to seamlessly merge offline transactions into the digital customer experience.
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Ensure DSP Accuracy and ROI |
Build your own audience segments to inform DSPs on exactly which users to suppress or target based on your data—not theirs.
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FOR PERFORMANCE AGENCIES |
Trueffect activates brands’ CRM data across campaigns, so performance agencies can ensure every campaign drives maximum ROI for their customers.
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PERSONALIZED WEBSITE EXPERIENCES |
No matter the channel, ad, or publisher, recognize the consumer upon impression to personalize their first website experience.
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CROSS-DEVICE & CROSS-CHANNEL TRACKING |
Identify, track, and target the individual consumer with personalized messages throughout the customer life cycle—across screens, channels, and browsers.
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OPTIMIZE YOUR DIGITAL MEDIA SPEND |
Monetize the value of every interaction with your brand—across every channel, device, and publisher.
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Trueffect IN ACTION
e-Travel Company Increases Customer Engagement By 30%
An emerging e-travel company was founded as a consumer-oriented online travel company offering customers the fastest, easiest way to plan travel. Website and mobile app compares top travel sites and make it easy for consumers to visually compare results and choose the best option.
As an emerging leader in the travel industry up against several large competitors, this company needed a better way to reach and target new customers, and to better understand their existing customers in general.
