"More than ever, first-party data represents a critical foundation for future marketing plans because it’s the only data that your competition will never have."
- Pete Kim, CEO, MightyHive
"50% of eCommerce transactions
take place across multiple devices."
"eCommerce conversion rates are
nearly identical across devices."
For many enterprise marketers, using walled gardens for their programmatic advertising is simply the cost of doing business.
But since closed networks have no objective 3rd party verification, your brand is forced to trust the delivery of honest and accurate reporting.
What walled gardens give your brand:
What your brand gives walled gardens:
Unlike other cross-device solutions, Trueffect’s data and analytics are layered atop your existing tech stack—activating a patened 1st party approach across all your digial media and marketing.
Now your entire marketing and advertising operation can be tracked, measured, and optimized from a single view of the customer—100% owned and operated by your brand.
CROSS-DEVICE & CROSS-CHANNEL TRACKING
Identify, track, and target the individual consumer with personalized messages throughout the customer life cycle—across screens, channels, and browsers.
An emerging e-travel company was founded as a consumer-oriented online travel company offering customers the fastest, easiest way to plan travel. Website and mobile app compares top travel sites and make it easy for consumers to visually compare results and choose the best option.
As an emerging leader in the travel industry up against several large competitors, this company needed a better way to reach and target new customers, and to better understand their existing customers in general.