Optimize Audience Segmentation Across DSPs

Never Waste Another Dollar From Audience Overlap

Since DSPs don’t have access to your customer data, they can’t accurately recognize your existing customers in acquisition or retargeting efforts.

Your customers deserve better than default messages.

 

Trueffect puts your customer data to work to verify DSP audiences, and put your brand back in the driver’s seat.

 

Inform DSPs on exactly which users to suppress or target based on your data—not theirs.

craig alberino

Craig Alberino,

Total Retail

Do You Know the True Limitations of Your DSP?

"More than half of U.S. and Canadian consumers consider ending their loyalties to retailers that do not give tailored, relevant offers."

 

Are Retailers’ Personalization Expectations Unrealistic? - Total Retail, June 20, 2016.

Benefits

Build and Target

Your Own Audiences

  • Identify, suppress, and/or target your existing customers across DSP buys
  • Target and personalize your media buys based on your own definition of the customer

Eliminate Wasted Spend

from Audience Overlap

  • Validate the accuracy of DSP audience pools to negotiate how they source
  • Eliminate wasted spend on audience duplication

Recognize Consumers

Upon Impression

  • Build, update, and inform DSP audience pools at every digital touch point
  • Identify consumers within audience segments at the point of impression

How It Works:

DSP and 3rd Party Limitations Today:

When buying new audiences, DSP limitations cause brands to waste and overspend on duplicate users and existing customers.

Your Brand’s

Known Customers

customer data pool

Your Known Customers from:

  • CRM data
  • Website activity
  • Temporary browser data (i.e. cookies)

Your DSP Buys

dsp defualt message

DSP Limitations are Costly:

  • Duplicate spend on overlapping audiences
  • Wasted spend from buying existing customers
  • Customer erosion from sending default messages

Trueffect Solution:

When you build new audiences from your own first party domain, you’ll never waste another dollar on DSP overlap.

Your Brand’s

Known Customers

customer data pool

Your DSP Buys

dsp user message

When DSP buys are controlled in your first party domain:

  • Spend only on net new audiences—never duplicate impressions.
  • Identify existing customers to suppress or target with unique offers.
  • Improve personalization from a trusted source of truth—your own data.

SOLUTIONS

When You Control Your Data—Beautiful Things Happen

PERSONALIZED ENGAGEMENT ON AND OFFLINE

PERSONALIZED ENGAGEMENT ON AND OFFLINE

Activate your CRM data to seamlessly merge offline transactions into the digital customer experience.

Ensure DSP Accuracy and ROI

Ensure DSP Accuracy and ROI

Build your own audience segments to inform DSPs on exactly which users to suppress or target based on your data—not theirs.

FOR PERFORMANCE AGENCIES

FOR PERFORMANCE AGENCIES

Trueffect activates brands’ CRM data across campaigns, so performance agencies can ensure every campaign drives maximum ROI for their customers.

PERSONALIZED WEBSITE EXPERIENCES

PERSONALIZED WEBSITE EXPERIENCES

No matter the channel, ad, or publisher, recognize the consumer upon impression to personalize their first website experience.

CROSS-DEVICE & CROSS-CHANNEL TRACKING

CROSS-DEVICE & CROSS-CHANNEL TRACKING

Identify, track, and target the individual consumer with personalized messages throughout the customer life cycle—across screens, channels, and browsers.

OPTIMIZE YOUR DIGITAL MEDIA SPEND

OPTIMIZE YOUR DIGITAL MEDIA SPEND

Monetize the value of every interaction with your brand—across every channel, device, and publisher.

Trueffect IN ACTION

How One Company Took Advantage of Their Data and Saved Millions

A large financial services company discovered they couldn’t account for over 30% of digital impressions across their audience segments. By handing over their data to Google Doubleclick every year, they never knew when an impression was a new or existing customer.

 

Even though this discrepancy cost them millions every year—like many other enterprises—they assumed it was the cost of doing business.

 

Until they found Trueffect.

CURIOUS HOW YOUR BRAND CAN OPTIMIZE EVERY DOLLAR SPENT ON ITS DSP BUYS?