"More than half of U.S. and Canadian consumers consider ending their loyalties to retailers that do not give tailored, relevant offers."
Are Retailers’ Personalization Expectations Unrealistic? - Total Retail, June 20, 2016.
Your Known Customers from:
DSP Limitations are Costly:
CROSS-DEVICE & CROSS-CHANNEL TRACKING
Identify, track, and target the individual consumer with personalized messages throughout the customer life cycle—across screens, channels, and browsers.
A large financial services company discovered they couldn’t account for over 30% of digital impressions across their audience segments. By handing over their data to Google Doubleclick every year, they never knew when an impression was a new or existing customer.
Even though this discrepancy cost them millions every year—like many other enterprises—they assumed it was the cost of doing business.
Until they found Trueffect.