Leverage Offline Transactions in Customer Marketing

Integrate Media Into Customer Marketing

Other solutions can’t recognize your existing customers from new prospects. This leads to irrelevant and redundant messages to your customers.

 

Your customers are your business—and they deserve better.

 

Trueffect integrates your CRM data alongside your media efforts, so customers always receive the most relevant, personalized messages at every touch point.

Put Your Customer Intelligence to Work

Leverage Display For Upsell

  • Integrate programmatic with customer loyalty programs
  • Leverage CRM data to inform digital retargeting

Build Customer Trust

  • Personalize offers from real-time transactions
  • Activate display advertising across the customer journey

Personalize Digital Offers

  • Personalize upsell offers after in-store transactions
  • Never retarget customers with a product they purchased in-store

How it Works

If You Don’t Know Your Customer—You Don’t Deserve to Keep Them

Programmatic solutions today can’t recognize your customers from new prospects. So when your customer makes an in-store purchase, display offers can’t pivot their messaging accordingly.

 

This puts your brand at risk of losing customers to competitors that know them and their interests.

consumer retargeted

Trueffect Solution

Trueffect integrates your CRM data with digital media—allowing brands to tie in-store transactions to their online efforts.

 

By mobilizing offline data into media, every consumer touch point stays refreshed and optimized for personalization.

 

Trueffect provides a level of continuity and personalization unmatched by any other solution.

crm sync online engagment

HOW MUCH OF YOUR MEDIA SPEND IS WASTED?

Calculate Your Losses in 30 Seconds

SOLUTIONS

When You Control Your Data—Beautiful Things Happen

PERSONALIZED ENGAGEMENT ON AND OFFLINE

PERSONALIZED ENGAGEMENT ON AND OFFLINE

Activate your CRM data to seamlessly merge offline transactions into the digital customer experience.

Ensure DSP Accuracy and ROI

Ensure DSP Accuracy and ROI

Build your own audience segments to inform DSPs on exactly which users to suppress or target based on your data—not theirs.

FOR PERFORMANCE AGENCIES

FOR PERFORMANCE AGENCIES

Trueffect activates brands’ CRM data across campaigns, so performance agencies can ensure every campaign drives maximum ROI for their customers.

PERSONALIZED WEBSITE EXPERIENCES

PERSONALIZED WEBSITE EXPERIENCES

No matter the channel, ad, or publisher, recognize the consumer upon impression to personalize their first website experience.

CROSS-DEVICE & CROSS-CHANNEL TRACKING

CROSS-DEVICE & CROSS-CHANNEL TRACKING

Identify, track, and target the individual consumer with personalized messages throughout the customer life cycle—across screens, channels, and browsers.

OPTIMIZE YOUR DIGITAL MEDIA SPEND

OPTIMIZE YOUR DIGITAL MEDIA SPEND

Monetize the value of every interaction with your brand—across every channel, device, and publisher.

Trueffect IN ACTION

e-Travel Company Increases Customer Engagement By 30%

An emerging e-travel company was founded as a consumer-oriented online travel company offering customers the fastest, easiest way to plan travel. Website and mobile app compares top travel sites and make it easy for consumers to visually compare results and choose the best option.

 

As an emerging leader in the travel industry up against several large competitors, this company needed a better way to reach and target new customers, and to better understand their existing customers in general.

Ready to Optimize Every In-Store Purchase Online?