Other solutions can’t recognize your existing customers from new prospects. This leads to irrelevant and redundant messages to your customers.
Your customers are your business—and they deserve better.
Trueffect integrates your CRM data alongside your media efforts, so customers always receive the most relevant, personalized messages at every touch point.
"73% of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant."
Programmatic solutions today can’t recognize your customers from new prospects. So when your customer makes an in-store purchase, display offers can’t pivot their messaging accordingly.
This puts your brand at risk of losing customers to competitors that know them and their interests.
CROSS-DEVICE & CROSS-CHANNEL TRACKING
Identify, track, and target the individual consumer with personalized messages throughout the customer life cycle—across screens, channels, and browsers.
An emerging e-travel company was founded as a consumer-oriented online travel company offering customers the fastest, easiest way to plan travel. Website and mobile app compares top travel sites and make it easy for consumers to visually compare results and choose the best option.
As an emerging leader in the travel industry up against several large competitors, this company needed a better way to reach and target new customers, and to better understand their existing customers in general.