Independent Measurement in Full-Funnel Marketing—
A New Approach for the Next Gen Retailer

Join Our Interactive eTail Panel!

Tuesday, Feb 28, 2017  |   12:30pm – 1:30pm  |  eTail West 2017

Director’s Suite 3, JW Marriott

Solve Challenges Alongside Fellow Marketers

@ eTail West

Join us for a lively, interactive luncheon with round table discussions, Q&A for panelists, and the opportunity to network and learn from other best-in-class retail marketers.

 

Plus…one of our attendees will win a $300 voucher to Southwest Airlines!

Theme:

“Reach” is commoditized and diluted—everyone has a tag on everyone’s site! The savviest marketers will eliminate inefficiencies across partners, and integrate media into full-funnel marketing efforts.

Moderator:

Alex Yoder, CEO, Trueffect

Panelists:

Joe Stanhope, Forrester, VP and Principal Analyst Serving B2C Marketers

 

Sisi Zhang, Razorfish, Associate Director of Data Science

 

David Dempster, MetroPCS, Sr. Manager of Direct to Consumer Marketing,

Key Topics Include:

Marketing and advertising as a single, measurable, and scalable customer experience

Moving toward independent measurement across all channels (DMP, DSP, Publishers, partners)

How cutting edge marketers can prepare for this new methodology

Seats are limited and on a first come, first serve basis.

We hope to see you there!