An emerging e-travel company was founded as a consumer-oriented online travel company offering customers the fastest, easiest way to plan travel. Website and mobile app compares top travel sites and make it easy for consumers to visually compare results and choose the best option.
As an emerging leader in the travel industry up against several large competitors, this company needed a better way to reach and target new customers, and to better understand their existing customers in general.
million unique users
insights owned and
secured by brand
The company knew that their consumers researched and purchased flights across multiple channels, but they didn’t have a consolidated view of the consumer’s path to purchase. Likewise, they needed a better way to leverage their CRM data to inform more targeted advertising activities.
This put the growing company at risk of investing in the wrong channels, and missing opportunities to put more resources into the highest performing channels.