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Check out the links below to read about Trueffect in the media, and learn about how we are bridging media and marketing for enterprise brands.
Smart Ways To Make Ad-Blockers Irrelevant
Adotas, October 2015
Trueffect Announces TruAdvertiser: Next Generation Simplified Marketing Technology Platform
MarTech Advisor, September 2015
People of Ad Tech: Trueffect CEO Alex Yoder
The MakeGood, September 2015
Trueffect Strengthens Leadership Team With New Appointments
MarTech Advisor, September 2015
Inc. Mag’s Revenue Survey: Ad Tech And Marketing Firms Make The Cut
AdExchanger, August 2015
While You Perfect Big Data, Don’t Forget About Small Data
Media Post, June 2015
Internet of Things Data Could Fuel Ad Targeting
AdAge, June 2015
With Data Becoming A Currency, Brands Need To Sharpen Their Analytics Skills
AdExchanger, May 2015
First-Party Data Will Transform The Internet Of Things
AdExchanger, March 2015
ROI Vs. ROAS: Which Is The Better Metric For Digital Advertisers?
AdExchanger, February 2015
Think Small: Why Big Data Isn’t For Everyone
AdAge, January 2015
5 New Year’s Resolutions For Display Advertising In 2015
Marketing Land, December 2014
What a First-Party Buy Side Ad Server Can Do That a Third-Party Buy-Side Ad Server Cannot
The Makegood, December 2014
Expressed Data: The Future Of Targeting
AdExchanger, December 2014
Marketing Land, November 2014
As Big Data Moves In-House, Agencies Evolve
AdExchanger, November 2014
Native Advertising: Inspired Or Invasive?
Marketing Land, October 2014
Facebook And Google Are Bringing Walled Gardens Back
AdExchanger, October 2014
CPG Brands Should Target Customers Like Performance Marketers
AdExchanger, September 2014
Is Your Retargeting Missing the Bullseye?
MarketingLand, September 2014
Attribution and the Rise of Data Driven Marketing
MediaPost, August 2014
AdExchanger, August 2014
A New Addition to the C-Suite: Chief Programmatic Officer
Advertising Age, August 2014
122 Colorado Companies Land a Spot on the Inc 500 Fastest-Growing List
Denver Business Journal, August 2014
Move Over, Cookie. Here Comes the AD ID
AdExchanger, August 2014
Retailers: Don’t Give Up Control of Your Data
Advertising Age, July 2014
The Retargeting Trap: How Targeting Conversions Hurt ROI
MarketingLand, July 2014
9News Denver, July 2014
Independence Drives Performance at Ancestry.com
AdExchanger, July 2014
How Retargeting Can Jeopardize Revenue, Brand Trust & User Satisfaction
AdExchanger, July 2014
First Party to Whom? Display Targeting Data Demystified
MarketingLand, July 2014
Transparency: The Display Advertising Buzzword We Only Think We Want
AdExchanger, June 2014
Facebook’s Attempt at a Third-Party Cookie Replacement
iMedia Connection, June 2014
First-Party Data on Rise In Multi-Device World
MediaPost, June 2014
3 Ways to Change Your Thinking About Display Ads & Move Out of Your Comfort Zone
MarketingLand, June 2014
‘Real Time’: A Misnomer in Display Advertising
AdExchanger, May 2014
Kraft-Tharp tours local businesses
Westminster Window, March 2014
Is Search Marketing No Longer Sexy?
Search Engine Land, March 2014
Westminster business ranks 68 on Forbes Magazine list
Westminster Window, March 2014
Display ads making a comeback?
Online Publishers Association February 2014
The Trueffect: CEO Finnegan Faldi “Disruption is Growth”
Built in Colorado, December 2013
New Trueffect Tools Address Ad Measurement Challenges
Mr. Web’s Daily Research News Online, November 2013
Google Finally Gives Nielsen, comScore a Crack at YouTube Ad Measurement
TechZone 360, November 2013
Trueffect launches measurement system
BtoB Magazine, November 2013
AdExchanger Highlights Trupath
AdExchanger, November 2013
Predictive Modeling, Analytics Becoming Focus For Ad Industry In 2014
Data and Targeting Insider, November 2013
Trueffect Announces New Relationship with RedArk iMedia Connection
iMedia Connection, August 2013
FTC Chair Says Consumers Should Be Able To Control Data Collection
MediaPost, August 2013
Trueffect Stops Honoring Do-Not-Track Signals
MediaPost, August 2013
Trueffect Makes #574 In The Inc. 5000
Inc., July 2013
Trueffect announced it has entered into a new agreement with East West Bank
iMedia Connection, July 2013
Trueffect Receives New Line of Credit from East West Bank
Colorado Biz, June 2013
The Other CMO and Why Every Company Needs One
CMO.com, June 2013
Yesmail Interactive Partners with Trueffect
Internet Retailer, June 2013
AdOps Online, June 2013
Adotas, June 2013
Trueffect Ties With Yesmail For Better Ad Targeting
Denver Business Journal, May 2013
Firefox Power Shifts Reveal Need for Market Evolution
iMedia Connection, May 2013
Firefox Power Shifts Reveal Need for Market Evolution
MarketingLand, May 2013
Ad Exchange, April 2013
Thought Leaders in Big Data: Trueffect’s Martin Smith
One Million by One Million, January 2013
Industry Leaders Offer Predictions for 2013
Adotas, January 2013