In the Media

Trueffect In the News

Check out the links below to read about Trueffect in the media, and learn about how we are bridging media and marketing for enterprise brands.

Smart Ways To Make Ad-Blockers Irrelevant

Adotas, October 2015

Trueffect Announces TruAdvertiser: Next Generation Simplified Marketing Technology Platform

MarTech Advisor, September 2015

People of Ad Tech: Trueffect CEO Alex Yoder

The MakeGood, September 2015

Trueffect Strengthens Leadership Team With New Appointments

MarTech Advisor, September 2015

Inc. Mag’s Revenue Survey: Ad Tech And Marketing Firms Make The Cut

AdExchanger, August 2015

While You Perfect Big Data, Don’t Forget About Small Data

Media Post, June 2015

Internet of Things Data Could Fuel Ad Targeting

AdAge, June 2015

With Data Becoming A Currency, Brands Need To Sharpen Their Analytics Skills

AdExchanger, May 2015

First-Party Data Will Transform The Internet Of Things

AdExchanger, March 2015

ROI Vs. ROAS: Which Is The Better Metric For Digital Advertisers?

AdExchanger, February 2015

Think Small: Why Big Data Isn’t For Everyone

AdAge, January 2015

5 New Year’s Resolutions For Display Advertising In 2015

Marketing Land, December 2014

What a First-Party Buy Side Ad Server Can Do That a Third-Party Buy-Side Ad Server Cannot

The Makegood, December 2014

Expressed Data: The Future Of Targeting

AdExchanger, December 2014

Care & Feeding Of Creatives

Marketing Land, November 2014

As Big Data Moves In-House, Agencies Evolve

AdExchanger, November 2014

Native Advertising: Inspired Or Invasive?

Marketing Land, October 2014

Facebook And Google Are Bringing Walled Gardens Back

AdExchanger, October 2014

CPG Brands Should Target Customers Like Performance Marketers

AdExchanger, September 2014

Is Your Retargeting Missing the Bullseye?

MarketingLand, September 2014

Attribution and the Rise of Data Driven Marketing

MediaPost, August 2014

Inc 500 Revenue Survey

AdExchanger, August 2014

A New Addition to the C-Suite: Chief Programmatic Officer

Advertising Age, August 2014

122 Colorado Companies Land a Spot on the Inc 500 Fastest-Growing List

Denver Business Journal, August 2014

Move Over, Cookie. Here Comes the AD ID

AdExchanger, August 2014

Retailers: Don’t Give Up Control of Your Data

Advertising Age, July 2014

The Retargeting Trap: How Targeting Conversions Hurt ROI

MarketingLand, July 2014

9News “Crushing It Company”

9News Denver, July 2014

Independence Drives Performance at Ancestry.com

AdExchanger, July 2014

How Retargeting Can Jeopardize Revenue, Brand Trust & User Satisfaction

AdExchanger, July 2014

First Party to Whom? Display Targeting Data Demystified

MarketingLand, July 2014

Transparency: The Display Advertising Buzzword We Only Think We Want

AdExchanger, June 2014

Facebook’s Attempt at a Third-Party Cookie Replacement

iMedia Connection, June 2014

First-Party Data on Rise In Multi-Device World

MediaPost, June 2014

3 Ways to Change Your Thinking About Display Ads & Move Out of Your Comfort Zone

MarketingLand, June 2014

‘Real Time’: A Misnomer in Display Advertising

AdExchanger, May 2014

Kraft-Tharp tours local businesses

Westminster Window, March 2014

Is Search Marketing No Longer Sexy?

Search Engine Land, March 2014

Westminster business ranks 68 on Forbes Magazine list

Westminster Window, March 2014

Display ads making a comeback?

Online Publishers Association February 2014

The Trueffect: CEO Finnegan Faldi “Disruption is Growth”

Built in Colorado, December 2013

New Trueffect Tools Address Ad Measurement Challenges

Mr. Web’s Daily Research News Online, November 2013

Google Finally Gives Nielsen, comScore a Crack at YouTube Ad Measurement

TechZone 360, November 2013

Trueffect launches measurement system

BtoB Magazine, November 2013

AdExchanger Highlights Trupath

AdExchanger, November 2013

Predictive Modeling, Analytics Becoming Focus For Ad Industry In 2014

Data and Targeting Insider, November 2013

Trueffect Announces New Relationship with RedArk iMedia Connection

iMedia Connection, August 2013

FTC Chair Says Consumers Should Be Able To Control Data Collection

MediaPost, August 2013

Trueffect Stops Honoring Do-Not-Track Signals

MediaPost, August 2013

Trueffect Makes #574 In The Inc. 5000

Inc., July 2013

Trueffect announced it has entered into a new agreement with East West Bank

iMedia Connection, July 2013

Trueffect Receives New Line of Credit from East West Bank

Colorado Biz, June 2013

The Other CMO and Why Every Company Needs One

CMO.com, June 2013

Yesmail Interactive Partners with Trueffect

Internet Retailer, June 2013

Yesmail Interactive Partners with Trueffect to Introduce First-Party Capabilities into the Yesmail Marketing Platform

AdOps Online, June 2013

Yesmail/Trueffect Partnership

Adotas, June 2013

Trueffect Ties With Yesmail For Better Ad Targeting

Denver Business Journal, May 2013

Firefox Power Shifts Reveal Need for Market Evolution

iMedia Connection, May 2013

Firefox Power Shifts Reveal Need for Market Evolution

MarketingLand, May 2013

Trueffect’s a Cookie Monster

Ad Exchange, April 2013

Thought Leaders in Big Data: Trueffect’s Martin Smith

One Million by One Million, January 2013

Industry Leaders Offer Predictions for 2013

Adotas, January 2013

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