Media Analytics Meets Full-Funnel Marketing

Introducing Trueffect Insights (TM)

Bridge the Marketing and Advertising Gap Once and For All

Trueffect Insights™  drives the most accurate media analytics across the entire funnel—regardless of agency, channel, device, or publisher.

 

By tying your customer data into the media operation, brands can now identify, target, and engage consumers using their own measurement of success.

 

With Trueffect Insights™, you’ll maximum ROI on every media dollar.

Bring Your Customer Data to Life

Say Goodbye to Guesswork

Engage real people.  Trueffect’s media analytics powers brands to drive meaningful, personalized engagement with consumers.

Your customer data can:

  • Verify and target your own audience segments
  • Drive lower eCPA and higher net new customers
  • Double your ROI with half the marketing spend
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Squeeze Every Penny From Every Media Dollar

Recognize and target consumers upon impression, so media is precise and drives maximum ROI at every touch point.

Your customer data activates:

  • Unique reach
  • Optimal frequency recommendations
  • Elimination of publisher overlap
  • Cross channel/cross device ad serving and reporting

Accurate Multi-Touch Attribution Metrics

Now see the impact of every placement along the consumer path to purchase, not just last-touch.

Your customer data will:

  • Monetize the impact of every touch point in the path to purchase
  • Tie media into full-funnel marketing
  • Maximize ROI from every consumer interaction
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HOW MUCH OF YOUR MEDIA SPEND IS WASTED?

Calculate Your Losses in 30 Seconds

DON’T TAKE IT FROM US

How it Works

Think You’re Already Doing “First Party” Advertising? Think Again.

All media insights are limited because campaigns are managed within a third party domain, rather than your own.

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When you rely on third parties to deliver campaign results, your brand:

  • Doesn’t see path to purchase data across placements—only last touch attribution
  • Receives only top-level insights with no room for refinement
  • Cannot determine the true results and ROI of its media spend

MEDIA PERFORMANCE DRIVEN BY YOUR CUSTOMER INTELLIGENCE

Trueffect Solution

Trueffect is the only solution that exists wholly within your company domain.

 

So we proudly guarantee the most accurate media reach and conversion analytics available, because it’s 100% owned and operated by your brand.

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With Trueffect’s approach:

  • See which creative, campaigns, and publishers drive success—then replicate
  • Evaluate exactly how media buys are distributed across publishers
  • Optimize every media dollar on your understanding of the customer

SOLUTIONS

When You Control Your Data—Beautiful Things Happen

PERSONALIZED ENGAGEMENT ON AND OFFLINE

PERSONALIZED ENGAGEMENT ON AND OFFLINE

Activate your CRM data to seamlessly merge offline transactions into the digital customer experience.

Ensure DSP Accuracy and ROI

Ensure DSP Accuracy and ROI

Build your own audience segments to inform DSPs on exactly which users to suppress or target based on your data—not theirs.

FOR PERFORMANCE AGENCIES

FOR PERFORMANCE AGENCIES

Trueffect activates brands’ CRM data across campaigns, so performance agencies can ensure every campaign drives maximum ROI for their customers.

PERSONALIZED WEBSITE EXPERIENCES

PERSONALIZED WEBSITE EXPERIENCES

No matter the channel, ad, or publisher, recognize the consumer upon impression to personalize their first website experience.

CROSS-DEVICE & CROSS-CHANNEL TRACKING

CROSS-DEVICE & CROSS-CHANNEL TRACKING

Identify, track, and target the individual consumer with personalized messages throughout the customer life cycle—across screens, channels, and browsers.

OPTIMIZE YOUR DIGITAL MEDIA SPEND

OPTIMIZE YOUR DIGITAL MEDIA SPEND

Monetize the value of every interaction with your brand—across every channel, device, and publisher.

Trueffect IN ACTION

e-Travel Company Increases Customer Engagement By 30%

An emerging e-travel company was founded as a consumer-oriented online travel company offering customers the fastest, easiest way to plan travel. Website and mobile app compares top travel sites and make it easy for consumers to visually compare results and choose the best option.

 

As an emerging leader in the travel industry up against several large competitors, this company needed a better way to reach and target new customers, and to better understand their existing customers in general.

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