30 Jan Forbes Names Trueffect One of America’s Most Promising Companies for 2014
First-Party Technology Leader Ranked #68 on the list of high-growth, privately-held companies
Westminster, CO – January 30, 2014 – Trueffect , the leading First-Party Media and Measurement Platform for large performance advertisers, today announced it has been named to Forbes Magazine’s list of America’s Most Promising Companies for 2014. Ranked #68 out of 100 honored, Forbes’ third annual list recognizes the leading privately-held, high-growth companies that boast compelling business models, strong management teams and notable customers and investors.
The Forbes ranking comes on the heels of closing out a stellar 2013 for Trueffect, including the signing of several major global brands to its already prominent list of digital advertising clients, being ranked #574 as one of Inc. Magazine’s Fastest Growing Companies and recognition as one of Colorado’s Companies to Watch for 2013 and beyond.
“It is a rare company that makes the Forbes Most Promising Companies list, putting Trueffect in the elite company of innovators and market disruptors and we are honored and humbled to be part of such a prestigious group of winners,” said Finn Faldi, president and CEO of Trueffect. “This recognition is a testament to the tremendous effort put forth by our entire team each and every day and the commitment to our clients to continually innovate and achieve excellence in delivering marketing leading First-Party Advertising Technology solutions.”
Largely driven by the gaps in the industry in current measurement, targeting and attribution for mobile devices and select browsers, Trueffect’s patented First-Party targeting and measurement technology helps advertisers to better serve targeted media advertising and more accurately measure its effectiveness, by allowing marketers to leverage their own customer relationship data to increase optimization and efficiency.
Forbes strove for a holistic gauge of young, privately-held businesses, attempting to pin down their trajectories by taking a range of variables into account. Over the course of four months Forbes reviewed hundreds of applications. The final assessment is based on growth (both in sales and hiring), quality of management teams and investors, margins, market size and key partnerships. After verifying sales numbers, speaking with each company, Forbes produces a final ranking.
The full list of companies is available online at http://www.forbes.com/most-promising-companies/list/.
Trueffect uses a First-Party customer data approach that enables advertisers to improve targeting the right ad to the right person, more accurately measure advertising effectiveness and improve performance while managing costs all to increase return on ad spend for their customers. Trueffect achieves this return on ad spend performance by providing a software as a service advertising technology suite that is individually configured to the requirements of advertisers and agencies to deliver, measure, manage and target their internet media activities.