Trueffect, the leading First-Party targeting and measurement platform for performance advertisers, today announced the appointment of Alex Yoder as Chief Executive Officer.
Mr. Yoder has been on the Board of Directors of Trueffect since September 2009 where he has provided leadership and strategic counsel through periods of fundraising, the hiring of a world class executive team and nearly 100% annual growth for the last two years.
Yoder is relocating from New York, where he most recently served as the CEO of Ebiquity, a leading global marketing and media analytics company. Under his leadership, he led the turn-around of the North American business and its transformation to digital media management.
Previously, Yoder was CEO of Webtrends for more than five years, leading it through a period of visionary makeover as it transitioned from a web analytics company into a customer-centric marketing automation firm. At Webtrends, he led a rapidly growing company achieving multiple awards for leadership and product development. With a career spanning over 15 years in various senior positions at NetIQ, Omniture and Webtrends, he is one of the most capable and accomplished executives in the marketing and advertising technology industry.
“I’ve long believed in the value of First-Party technology and that Trueffect holds a competitive advantage in the industry due to its patented technology,” said Yoder. “Regardless of industry, organizations are now realizing that customer data is their most strategic asset and we believe that Trueffect will play a leadership role in leveraging this customer data to drive a more personalized experience for the consumer.”
“Alex is a proven CEO who knows our company extremely well and brings exceptional leadership and operational skills, a deep understanding of marketing analytics and how brands can leverage data as a core competitive advantage,” said Carlos Sala, Trueffect Chairman of the Board. “Finn Faldi led Trueffect, as CEO, during the last two and a half years. We are grateful to him for his contributions, the expansion of our customer base and for recruiting an exceptional leadership team. We will continue to benefit from his advice, guidance and extensive network as he moves to lead our distinguished Advisory Board.”
Trueffect was named one of Red Herring’s 2014 Top 100 North American and Global Companies, an INC 500 winner for 2014 and one of Forbes America’s Most Promising Companies for 2014.
Trueffect uses a First-Party customer data approach that enables advertisers to improve targeting the right ad to the right person, more accurately measure advertising effectiveness and improve performance while managing costs all to increase return on ad spend for their customers. Trueffect achieves this return on ad spend performance by providing a software as a service advertising technology suite that is individually configured to the requirements of advertisers and agencies to deliver, measure, manage and target their internet media activities. For more information, join us on Twitter @trueffect_tweet, Facebook Trueffect or www.trueffect.com.
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Nikki Reyes, WIT Strategy