02 Dec Trueffect Selected as a 2014 Red Herring Top 100 Global
Award Recognizes Technologies’ Most Innovative, Unique and Promising Companies
Westminster, CO – December 2, 2014 – Trueffect, the leading First-Party targeting and measurement platform for large performance advertisers, today announced they’ve been named a Red Herring Top 100 Global winner for 2014. The Red Herring editorial team selected Trueffect for its innovative First-Party technology and was identified as one of the leading private companies across North America, Europe, and Asia.
Red Herring’s Top 100 Global list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.
Coming on the heels of a strong year of growth and market leadership for Trueffect, the company was also named a Red Herring Top 100 North American Companies for 2014, an Inc. 500 Winner and one of Forbes America’s Most Promising Companies for the year.
“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across the globe to the Top 100 Winners. We believe Trueffect embodies the vision, drive and innovation that define a successful entrepreneurial venture. Trueffect should be proud of its accomplishment.”
Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track records and standing of startups relative to their peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models from around the world.
“We are thrilled and honored to be selected by Red Herring as one of the world’s Top 100 Global technology companies and a member of this distinguished group,” said Finn Faldi, President and CEO of Trueffect. “First-Party Technology has become a must-have for savvy and forward thinking digital marketers as well as an essential tool in supporting the entire digital marketing funnel. We only expect this demand to continue to grow globally in 2015 and beyond.”
Trueffect uses a First-Party customer data approach that enables advertisers to improve targeting the right ad to the right person, more accurately measure advertising effectiveness and improve performance while managing costs all to increase return on ad spend for their customers. Trueffect achieves this return on ad spend performance by providing a software as a service advertising technology suite that is individually configured to the requirements of advertisers and agencies to deliver, measure, manage and target their internet media activities. For more information, join us on Twitter @trueffect_tweet, Facebook Trueffect or trueffect.com.