Optimize Digital Ad Spend

Monetize every interaction along the path to purchase

Invest More in What Works—Less of What Doesn’t

The industry today offers brands limited insight into how media dollars are spent, and its true reach to new audiences versus existing customers.

 

As a result, brands waste up to 60 percent of their digital budgets every year. Proxima study

Trueffect combines your customer data with media intelligence to inform the most effective media buy for every stage in the funnel.

 

Advertising drives awareness. Marketing drives conversions. Trueffect knows where they connect and provides the insights to repeat success over and over.

 

 

This is media precision in the age of the customer.

brain anderson

Brian Anderson,

Partner, Luma Partners

It All Comes Down to Revenue

"Sometimes the goal gets lost in all the noise when discussing marketing trends, companies, or technologies. But the goal is clear: drive more revenue...at the lowest cost."

 

- Brian Anderson, Partner, Luma Partners

Bring Your Customer Data to Life

End-to-End

Media Optimization

  • Make ongoing spend decisions based on real-time performance
  • Track and report on precise unique reach
  • Eliminate wasted spend from publisher/audience overlap

Real-Time Spend

Recommendations

  • eCPA at the creative, campaign, and publisher level
  • Multi-touch attribution at the placement level
  • Optimal ad frequency

Accurate Programmatic

Reach

  • Adjust bid strategies based on your understanding of the customer
  • Recognize and target audience segments upon impression

How it Works

ID Chaos Is Costing You Customers

Enterprise marketers are drowning in ID chaos.

 

IDs for DSPs, publishers, and channels are all unique—each one activated within a different domain. This makes it impossible to identify and target the same consumer across media and marketing.

 

The result is redundant and irrelevant engagement—and ultimately, lost customers.

id chaos
id chaos gif

TRUEFFECT SOLUTION

Trueffect delivers a brand-owned, First Party Universal ID™  to sync all partners, channels, and publishers  within your brand’s domain.

This enables brands to identify and target consumers from initial impression through conversion—and repeat the process over and over.

universal-id-extended

Trueffect Makes Sense of the Mess:

  • The customer is defined your brand
  • Receive comprehensive, transparent analysis of consumers
  • Maximize media and marketing performance through the funnel
  • Optimize media spend based on real-time performance metrics

HOW MUCH OF YOUR MEDIA SPEND IS WASTED?

Calculate Your Losses in 30 Seconds

SOLUTIONS

When You Control Your Data—Beautiful Things Happen

PERSONALIZED ENGAGEMENT ON AND OFFLINE

PERSONALIZED ENGAGEMENT ON AND OFFLINE

Activate your CRM data to seamlessly merge offline transactions into the digital customer experience.

Ensure DSP Accuracy and ROI

Ensure DSP Accuracy and ROI

Build your own audience segments to inform DSPs on exactly which users to suppress or target based on your data—not theirs.

FOR PERFORMANCE AGENCIES

FOR PERFORMANCE AGENCIES

Trueffect activates brands’ CRM data across campaigns, so performance agencies can ensure every campaign drives maximum ROI for their customers.

PERSONALIZED WEBSITE EXPERIENCES

PERSONALIZED WEBSITE EXPERIENCES

No matter the channel, ad, or publisher, recognize the consumer upon impression to personalize their first website experience.

CROSS-DEVICE & CROSS-CHANNEL TRACKING

CROSS-DEVICE & CROSS-CHANNEL TRACKING

Identify, track, and target the individual consumer with personalized messages throughout the customer life cycle—across screens, channels, and browsers.

OPTIMIZE YOUR DIGITAL MEDIA SPEND

OPTIMIZE YOUR DIGITAL MEDIA SPEND

Trueffect activates brands’ CRM data across campaigns, so performance agencies can ensure every campaign drives maximum ROI for their customers.

Trueffect IN ACTION

How One Company Took Advantage of Their Data and Saved Millions

A large financial services company discovered they couldn’t account for over 30% of digital impressions across their audience segments. By handing over their data to Google Doubleclick every year, they never knew when an impression was a new or existing customer.

 

Even though this discrepancy cost them millions every year—like many other enterprises—they assumed it was the cost of doing business.

 

Until they found Trueffect.

Want to see how far your media spend can take you?