Partner, Luma Partners
"Sometimes the goal gets lost in all the noise when discussing marketing trends, companies, or technologies. But the goal is clear: drive more revenue...at the lowest cost."
- Brian Anderson, Partner, Luma Partners
Trueffect delivers a brand-owned, First Party Universal ID™ to sync all partners, channels, and publishers within your brand’s domain.
This enables brands to identify and target consumers from initial impression through conversion—and repeat the process over and over.
Trueffect Makes Sense of the Mess:
CROSS-DEVICE & CROSS-CHANNEL TRACKING
Identify, track, and target the individual consumer with personalized messages throughout the customer life cycle—across screens, channels, and browsers.
A large financial services company discovered they couldn’t account for over 30% of digital impressions across their audience segments. By handing over their data to Google Doubleclick every year, they never knew when an impression was a new or existing customer.
Even though this discrepancy cost them millions every year—like many other enterprises—they assumed it was the cost of doing business.
Until they found Trueffect.