How Much of Your Media Spend Is Wasted?

Calculate Your Losses in 30 Seconds

Examples of Media Waste

Duplicate spend on the same users across multiple DSPs

Buying back existing customers for acquisition campaigns

Incorrectly messaging to audiences in the wrong funnel stage

Want More Conversions with the Same Spend?

See for Yourself.

See your performance improve when Trueffect lowers average media waste by 80%.


Industry Average*—Media Waste


(%) Media Waste" (%) Media Waste"

In the left column, input your monthly media spend, revenue, and number of conversions.

In the right column, see your adjusted performance metrics with Trueffect!



Adjusted Monthly Spend

1 - Media Spend $ 1 - Media Spend $
2 - Revenue $ 2 - Revenue $
3 - Number of Conversions 3 - # Conversions
Estimated Cost Per Acquisition (eCPA) eCPA
Average Order Value (AOV) AOV
Return On Ad Spend (ROAS) % ROAS %
Return On Ad Spend (ROAS) $ ROAS $
Change in Revenue
- -
Change in Number of Conversions
Change in eCPA
- -
Change in ROAS %
Change in ROAS $

*Source: “Preventing Wasted Delivery.” Sizmek, Inc. 2014.

Be a next gen marketer:

Demand media transparency!

More Revenue.
Same Media Spend.

What’s our secret to increasing efficiency and revenue from every dollar? Your customer intel!


Trueffect Insights™ activates brands’ existing customer data across the media operation.


We are the only independent source of measurement for the enterprise–merging media and marketing performance into a single, measurable, scalable customer experience.


Ready to see your data in action?