Pricing

View side by side features included in each plan below.

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  • Standard

  • Independent Media
    Performance Measurement

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  • Includes

    • Standard Tracking
      Independent media measurement using industry standard tracking methodology.
    • Unlimited Tracking Across Channels
      Make media spend decisions from the most accurate and complete data set possible. Include data from these channels at no additional cost (display, mobile, in-app, video, email, search, affiliate, native, social)
    • Insights ™ - Media
      Accurately measure and evaluate your audience reach across devices, channels, and publishers.
    • Insights ™ - Cross Device
      Tie devices and browsers to a single consumer to understand the true ROI of all media-spend.
    • Insights ™ - Contribution
      Get beyond last-touch attribution. See the impact of every ad on the consumer's path to purchase.
    • Standard Tech Support (email)
      24/7 email support.
    • Standard Metrics Reporting
      Standard measurement of media served. Pre-formatted and ad-hoc reporting for impression/click/conversion reporting.
    • Advanced Campaign Manager ™ UI
      Track and optimize media from one platform—across publishers, campaigns, and placements.

  • Optional Add-Ons

    • Standard Data Exports 3.0
      Transaction-level, raw data. Share with your technology partners or your in-house analytics teams.
    • Managed Media
      Leverage Trueffect as your managed media partner. Our team can manage part or all of your media budget to meet and exceed your KPIs, provide ongoing recommendations, and perform in-depth analysis using Trueffect products.
    • Full service video tracking
      Let our ad ops team host, serve, and track your video advertising for you. Flat tiered or CPM pricing available.

  • Premium

  • 1ST PARTY ADVANTAGE: ADVANCED MEDIA PERFORMANCE INSIGHTS

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  • Includes all Standard features +

    • Patented 1st Party Tracking
      Independent media measurement using Trueffect's patented 1st party approach across all digital media.
    • First Party Audience Segments
      Capture individual consumer insights upon an initial ad impression, and build custom audience segments from these 1st party insights.
    • Standard Data Exports 3.0
      Transaction-level, raw data. Share with your technology partners or your in-house analytics teams.
    • Cross-Device Data Exports
      This raw data log shows you exactly which of your 1st party IDs tie to a single device, and easily share with technology partners and in-house teams for deeper analysis.
    • Dedicated Account Representative
      Your dedicated account manager is your go-to resource and digital expert to answer your questions and ensure your success.

  • Optional Add-Ons

    • Audience Tag Injection
      Capture individual consumer insights upon an initial ad impression, and inform DSP buys in real time based on your own 1st party audience segments.
    • Creative Decisioning / Messaging
      Host, serve, and track your creative all in one place. Flat tiered or CPM based pricing available.
    • Managed Media
      Leverage Trueffect as your managed media partner. Our team can manage part or all of your media budget to meet and exceed your KPIs, provide ongoing recommendations, and perform in-depth analysis using Trueffect products.
    • Full service video tracking
      Let our ad ops team host, serve, and track your video advertising for you. Flat tiered or CPM pricing available.

  • Plus +

  • AUDIENCE MOBILIZATION AND FULL-FUNNEL TARGETING

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  • Includes all Premium features +

    • Customer Data Mobilization
      Sync media performance insights with customer intelligence by integrating DMP, CRM, POS data with your media operation.
    • Integrations
      API integrations to seamlessly sync with your existing tech stack. See our full stack of integrations here. trueffect.com/partners/
    • Audience Tag Injection
      Capture individual consumer insights upon an initial ad impression, and inform DSP buys in real time based on your own 1st party audience segments.

  • Optional Add-Ons

    • Creative Decisioning / Messaging
      Host, serve, and track your creative all in one place. Flat tiered or CPM based pricing available.
    • Managed Media
      Leverage Trueffect as your managed media partner. Our team can manage part or all of your media budget to meet and exceed your KPIs, provide ongoing recommendations, and perform in-depth analysis using Trueffect products.
    • Full service video tracking
      Let our ad ops team host, serve, and track your video advertising for you. Flat tiered or CPM pricing available.

How Far Will You Take Your Media Performance?

  • Independent Media Performance Measurement

  • Independently measure performance across all your media partners
  • Track consumer behavior across devices and channels
  • Make informed ad spend decisions from real-time performance analytics–not post-mortem reports
  • 1st Party Advantage: Advanced Media Performance Insights

  • Enable the most persistent and accurate data via Trueffect’s patented 1st party approach across all digital media
  • Evaluate success media success based on your definition of your customesr-not a partner’s
  • Identify and target consumers upon ad impression–not a website visit
  • Audience Mobilization and Full-Funnel Targeting

  • Leverage your customer data for full-funnel media targeting (CRM, POS)
  • Inform accurate look-alike audiences for new acquisition based on your own customer intel
  • Recognize existing customers across all media to inform more personalized retargeting

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