Privacy Policy

Current as of July 7, 2017

This Privacy Policy covers and describes how Trueffect (“We”,“Our” and “Us”) collects, uses and disclosure of information we collect through our website and the Trueffect Platform. The use of information collected through our service shall be limited to the purpose of providing the service for which the Client has engaged Trueffect. Consumer privacy is central to Trueffect. Our relationship with our customers and their audiences depends on trust in our demonstrated ability to manage information responsibly, securely and with integrity. This trust is built on three principles:


  • Disclosure: We reveal all information we manage and the ways in which it is collected and stored
  • Consent: We do not engage in sensitive targeting or data practices without express permission
  • Control: Users govern their information and the ways in which it is used


Trueffect systems and practices are built around these principles from the ground up, reflecting our commitment to practices that provide customers and consumers with the value and confidence necessary to build long-term relationships.

The use of information collected through our service shall be limited to the purpose of providing the service for which the Client has engaged Trueffect.


Trueffect complies with the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union and Switzerland to the United States. Trueffect has certified to the Department of Commerce that it adheres to the Privacy Shield Principles.  If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern.  To learn more about the Privacy Shield program, and to view our certification, please visit


Trueffect is responsible for the processing of personal data it receives, under the Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf. Trueffect complies with the Privacy Shield Principles for all onward transfers of personal data from the EU and Switzerland, including the onward transfer liability provisions.


With respect to personal data received or transferred pursuant to the Privacy Shield Framework, Trueffect is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, Trueffect may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.


If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at


Under certain conditions, more fully described on the Privacy Shield website, you may invoke binding arbitration when other dispute resolution procedures have been exhausted.


Trueffect is a member of the Network Advertising Initiative (NAI) and adheres to NAI Codes of Conduct as well as the Digital Advertising Alliance’s Self-Regulatory Principles.

Cookies and Tracking Technologies

Technologies such as: cookies, beacons, tags and scripts are used by Trueffect and our partners, affiliates, or analytics or service providers. These technologies are used in analyzing trends, administering the site, tracking users’ movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.


We use cookies for online behavioral tracking. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our site, but your ability to use some features or areas of our site may be limited.

Local Storage Objects (Flash/HTML 5)

We use Local Storage (LS) such as HTML5 to store content information and preferences. Various browsers may offer their own management tools for removing HTML5 LS.


Sensitive Data and Personally-Identifiable and Information

Except for the specific business-to-business marketing activities indicated under Privacy and This Website, we do not gather or manage personally-identifiable information, collect or process inbound leads or store other personally-identifiable information. Children’s data, financial account numbers, Social Security numbers and data related to visitor health-related conditions or medical records are all inappropriate for ad targeting and not used by Trueffect. We rigorously educate our customers on these principles and require their compliance as well.


Data Accountability

Trueffect implements reasonable security measures to protect both personal and non-personal information from loss, misuse and unauthorized access, disclosure, alteration or destruction. Our employees are made aware of and are accountable for compliance with these procedures.


Data Security: Processing and Retention

Trueffect performs long-term trending and analysis for our customers, and may retain ad transaction data for this purpose, including non-PII identifiers (such as a browser ID) and IP address information, for up to eighteen months. This archival data is not used for online behavioral advertising or ad targeting, and is programmatically deleted within 31 days of concluding its eighteen-month lifespan.

Privacy on This Website (

This website ( serves primarily as our interface with our market and customers, and we use it to showcase best practices in privacy and data security:

Collection and Use of Personal Information

Unlike our advertising platform, site visitors may voluntarily provide personal information in certain areas on this website as well as at industry events, trade shows or other forums. The personal information we collect is used only for the purpose for which it is requested:

  • Information Requests: Potential clients or business partners provide information so that we can contact them with requested information about our products and services. Upon request Trueffect will provide you with information about whether we hold any of your personal information. This information may be stored on our servers in the United States, and can be amended or deleted upon request. Please contact or via postal mail at the contact information listed below to update or remove this information. We will respond to your request within a reasonable timeframe.
  • Support Requests: Name, address, telephone number, or email address information submitted by existing customers with support questions or other feedback is used only for that purpose, and may be stored on our servers in the United States. Please contact to update or remove this information. We will respond to your request within a reasonable timeframe.
  • Choice/Opt-Out :You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or you can contact us at
  • Data Retention: We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Data Collection

Log Information
As with most websites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We use this information to analyze trends, track user’s movements around websites/mobile devices to which we provide advertisements and to gather demographic information about users who interact with our services as a whole. This information does not allow us to determine specific identities.


Device Information
We may employ the use of Device Identifiers to better manage advertising on websites/mobile devices by informing us (without using cookies) of the content with which users interact. Statistical Identifiers collect information about user devices, for example, your device’s IP address, cookie string data, and (in the case of mobile devices) your device type and mobile device’s unique identifier such as the Apple IDFA or Android Advertising ID. Many devices have unique or near unique device profiles, so collecting this information enables us to determine to a reasonable level of statistical accuracy the level of user’s engagement with advertisements and to recognize the user devices that interact with content. We do not tie the information gathered through the use of Statistical Identifiers to user’s personal information.


Sometimes we may use or make available to clients the non-PII we collect or receive (such as IP Address) to recognize users or try to resolve a commonality of users (or households) across platforms or across devices, such as smartphones, computers, tablets or related browsers. For instance, we might infer that a common IP address seen across different devices represents a common user (or a related or similar user), and use that inference in tailoring ads.


Location Data
Trueffect can recognize a consumer’s location while they are in use of the device and this location information can be utilized by Trueffect to deliver advertisements. As with all data Trueffect collects, this is non-personally identifiable information (Non PII) and is limited to non-precise as defined by the Network Advertising Initiative’s (NAI) current definition of imprecise location data.


Behavioral Advertising

We partner with a third party to either display advertising on our Web site or to manage our advertising on other sites. Our third party partner may use technologies such as cookies to gather information about your activities on this site and other sites in order to provide you advertising based upon your browsing activities and interests. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out by clicking here (or if located in the European Union click here). Please note this does not opt you out of being served ads. You will continue to receive generic ads.


Information Sharing or Disclosure

We will share your personal information with third parties only in the ways that are described in this privacy policy. We do not sell your personal information to third parties. We may use the services of external technology vendors to collect or fulfill requests for information or other services on our behalf, in which event personal information may come to reside on servers belonging to our authorized partners, but these third parties are required to implement similar security measures and to process your information only as authorized by Trueffect to fulfill the service(s) that they have been contracted to provide.


We may also disclose your personal information as required by law such as to comply with a subpoena, or similar legal process and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request. If Trueffect is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information. To any other third party with your prior consent to do so.


Our Web site offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.


Our Web site includes Social Media Features, such as the Facebook Like button and Widgets, such as the “Share This” button that run on our site. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.


Customer Testimonials
We post customer testimonials on our web site, which may contain personally identifiable information. We do obtain the customer’s consent via email prior to posting the testimonial to post their name along with their testimonial. To request removal of your personal information from Testimonials please contact us at


Email an Article

If you choose to use our referral service to email an article to a friend, we will ask you for your friend’s email address. We will automatically send your friend a one-time email inviting him or her to visit the site. Trueffect stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program. Your friend may contact Addthis-email-opt-out to request that we remove this information from our database.

Privacy on

Some of our advertising customers choose to host advertising on, which Trueffect owns and maintains for this purpose. They follow the same privacy rules and practices as any other TruEffect customer. Please visit for more information or to opt out of all data collection and targeting across the entire domain.


The security of your personal information is important to us. When you enter sensitive information (such as a login credentials), we encrypt the transmission of that information using secure socket layer technology (SSL). We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Web site, you can contact us at


Links to Other Web Sites
Our Site includes links to other Web sites whose privacy practices may differ from those of Trueffect. If you submit personal information to any of those sites, your information is governed by their privacy statements. We encourage you to carefully read the privacy statement of any Web site you visit.


Privacy and First-Party Ad Serving

The majority of our customers use our patented first-party ad serving technology within their own domain. Unlike other technologies Trueffect patented first party adserving technology allows ad serving without revealing either personal or non-personal data to any third party. Regardless of the domain served, all our client must adhere to Trueffect privacy policy and industry best practices.


In addition to Trueffect’s opt-out mechanism and privacy policy our first-party ad serving clients maintain their own privacy policies and govern the necessary opt-out mechanisms for their own secure, closed advertising networks. Because of the inherent privacy and security of first-party ad serving, these separate policies must be managed by the advertiser.


Material Changes to this Privacy Policy

While this privacy policy will always be clearly posted, up-to-date, and compliant with current best practices, we may amend it from time to time as standards and practices within the industry evolve, or as we add new products and services, or update our product offerings. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.


If all or part of the company is sold, merged or otherwise transferred to another entity, previously volunteered customer and prospect information may be transferred as well, along with the conditions and requirements under which it was originally collected and managed.


For more information about Trueffect’s commitment to consumer privacy, please contact or:


Trueffect, Inc.

10170 Church Ranch Way
Suite 300
Westminster, Colorado 80021
Tel: 303.438.9597
Toll Free: 877.878.2383
Fax: 303.469.9510


Information Related to Data Collected through the Trueffect Platform
Trueffect collects information under the direction of its Clients, and has no direct relationship with the individuals whose personal data it processes. We may transfer personal information to companies that help us provide our service. Transfers to subsequent third parties are covered by the service agreements with our Clients.


We collect information for our clients, if you are a customer of one of our Clients and would no longer like to be contacted by one of our Clients that use our service, please contact the client that you interact with directly.


Service Provider, Sub-Processors/Onward Transfer
Trueffect may transfer personal information to companies that help us provide our service. Transfers to subsequent third parties are covered by the provisions in this Policy regarding notice and choice and the service agreements with our Clients.


Access to Data Controlled by our Clients
Trueffect acknowledges that you have the right to access your personal information. If Trueffect has no direct relationship with the individuals whose personal data it processes. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct his query to the Trueffect’s Client (the data controller). If the Client requests Trueffect to remove the data, we will respond to their request within 30 business days.


Data Retention
Trueffect will retain personal data we process on behalf of our Clients for as long as needed to provide services to our Client. Trueffect will retain and use this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.