Take Digital Media Beyond Acquisition

Our Solutions

Optimize Your Digital Media for Full-Funnel Marketing

Reach has become commoditized. Precision is the next frontier as media and marketing integrate into a single customer journey.

 

Our data and analytics are layered atop your existing tech stack—activating a patented 1st party approach across all your digital media.

 

This allows enterprise brands to move media beyond acquisition, to drive the most precise and personalized media at every stage in the marketing funnel.

HOW MUCH OF YOUR MEDIA SPEND IS WASTED?

Calculate Your Losses in 30 Seconds

DON’T TAKE IT FROM US

Sync On and Offline Engagement

Leverage CRM Data in Full-Funnel Marketing

Connect in-store transactions to  digital marketing for a level of continuity unmatched by any other solution.

The Trueffect Difference:

  • Leverage media for customer upsell efforts
  • Build trust from improved recognition across channels and devices
  • Personalize digital offers from in-store transactions

Ensure DSP Accuracy and ROI

CLOSE THE GAPS IN YOUR DSP’S REACH

Trueffect puts your customer data to work, so you’ll never spend another dollar on the wrong consumer again.

The Trueffect Difference:

  • Buy audiences from your understanding of the customer—not the DSP
  • Recognize and dedupe existing customers across DSPs
  • Eliminate wasted spend from audience overlap

For Performance Agencies

CUSTOMER RECOGNITION DRIVES BETTER PERFORMANCE

Trueffect activates brands’ CRM data across campaigns, so performance agencies can ensure every campaign drives maximum ROI for their customers.

The Trueffect Difference:

  • Monetize ROI at the creative, channel, and campaign-level
  • Make real-time spend decisions from real-time campaign  updates.
  • Allocate spend based on multi-touch attribution (not just last touch)

Personalized Website Visits

Make the First Impression Count

Trueffect recognizes a consumer upon impression, so you can target and personalize their experience during the first website visit.

The Trueffect Difference:

  • Track cross-channel behavior to inform personalized web experiences
  • Tie every impression, conversion, and purchase to an individual consumer
  • Connect top-of-funnel media with bottom-of-funnel website transactions

Cross-Device Reporting

CONSISTENT MESSAGING ACROSS SCREENS

Maintain a single view of the customer by syncing all device, channel, and partner IDs under your brand-owned, first party Universal ID.

The Trueffect Difference:

  • Integrate cross channel insights into acquisition and retargeting strategies
  • Personalize customer experiences across screens
  • Decrease eCPA by eliminating duplicate audiences across channels

Get the Most from Every Media Dollar

Monetize every digital touch point

Monetize every consumer interaction, from impression to acquisition to upsell–to ensure every dollar spent maximizes ROI.

The Trueffect Difference:

  • Invest only in what works—and replicate again and again
  • Increase conversion accuracy up to 200% with ½ the media spend
  • Reduce spend on duplicate audiences—increase efficiency YoY

Ready to see it in action?