We’ve just begun the ad fraud conversation that media titans hope goes away—a demand for true, independent measurement of advertising efficacy....
The world of marketing has changed significantly since the last time the Broncos won the Super Bowl. Long gone are the days of creating a memorable 30-second piece of content and calling it a day. Today, marketers are tasked with developing a cross-platform experience, loaded...
Not surprisingly, two themes that continued to come up in our discussions were – cross channel measurement/attribution and data privacy. ...
Our CEO Alex Yoder & EVP of Business Development Robert Hess are in New York at AdExchanger's Industry Preview this week and will be sharing all of the insights and predictions live!...
Trueffect’s technology integration with Media Ocean’s digital media management platform, Prisma, provides clients like you access to seamless, end-to-end campaign planning, execution and optimization....
We’re back on the pages of AdExchanger with our latest byline: With Data Becoming a Currency, Brands Need to Sharpen Their Analytics Skills. ...
Along with the ever-changing world of digital display, Trueffect wants to make sure all of our clients stay informed and up to date on the most recent changes to process and guidelines....
We've had a busy week of catching up after being out of the office last week for the 2015 Adobe Summit! The event provided great networking opportunities and even greater learnings. One of the hottest topics at the Summit this year was “The Internet of...
We hang our hat on our ability to deliver the right ad to the right person at the right time and we’re expanding that even further with our new DCO (dynamic creative optimization) functionality just announced today....
We hang our hat on our ability to deliver the right ad to the right person at the right time and we’re expanding that even further with our new DCO (dynamic creative optimization) functionality just announced today....
As Display has moved from a contextual set-it-and-forget-it advertising vehicle to an audience based, optimized machine, precise and accurate measurement has become the priority. ...
It's hard to believe we're almost two weeks into the new year! Looking back on the past year, 2014 was definitely the year of big data, mobile and programmatic. ...