"74 percent of consumers get frustrated with websites when content, offers, ads, promotions, etc. appear that have nothing to do with their interests."
When brands track and measure media within they own domain, consumers are identified, tracked, and targeted upon any impression outside of a brand’s website, regardless of channel, publisher, or device.
Brands now have the power to recognize the consumer and tailor their first website experience to drive conversion faster—and refine every interaction thereafter.
CROSS-DEVICE & CROSS-CHANNEL TRACKING
Identify, track, and target the individual consumer with personalized messages throughout the customer life cycle—across screens, channels, and browsers.
A large financial services company discovered they couldn’t account for over 30% of digital impressions across their audience segments. By handing over their data to Google Doubleclick every year, they never knew when an impression was a new or existing customer.
Even though this discrepancy cost them millions every year—like many other enterprises—they assumed it was the cost of doing business.
Until they found Trueffect.