Website Personalization On the First Visit

Make the First Impression Count

Personalized Web Experiences on the First Visit—Not After

Consumers today are forced to visit a website at least once before seeing a personalized offer. But 74 percent of consumers get frustrated with websites that don’t serve personalized content.

 

Trueffect activates a patented 1st party approach across all your digital media,  so you can capture individual consumer insights upon an initial ad impression.

 

Now you can recognize, target, and personalize a consumer’s website experience the first time they visit, and refine that experience at every digital touch point thereafter—across every channel, screen, publisher, and partner.

Benefits

LEVERAGE CROSS CHANNEL SIGNALS

Leverage Cross

Channel Signals

  • Track cross-channel behavior to inform personalized website experiences
  • Send personalized upsell offers to preferred consumer channels
ALIGN MEDIA WITH OFFLINE PURCHASES

Align Web Experience with

Offline Purchases

  • Leverage in-store transactions to refine website offers
  • Connect top-funnel media buying with website transactions
TARGET INDIVIDUAL CONSUMERS

Target Individual

Consumers, Not IDs

  • Every impression through conversion is tied to an individual consumer
  • Every digital signal updates in real-time to a consumer profile

How it works

Today’s Landscape = Missed Conversion Opportunities

Browser limitations require a consumer to visit a website before any data can be captured on that consumer.

 

So marketers today are forced to wait until after a consumer’s first website visit to deliver personalized website content.

User first visit

Recognize Consumers Upon Impression—Not a Website Visit

When brands track and measure media within their own domain, consumers are identified, tracked, and targeted upon any impression outside of a brand’s website, regardless of channel, publisher, or device.

 

Brands now have the power to recognize the consumer and tailor their first website experience to drive conversion faster—and refine every interaction thereafter.

user first known impressions

HOW MUCH OF YOUR MEDIA SPEND IS WASTED?

Calculate Your Losses in 30 Seconds

SOLUTIONS

When You Control Your Data—Beautiful Things Happen

PERSONALIZED ENGAGEMENT ON AND OFFLINE

PERSONALIZED ENGAGEMENT ON AND OFFLINE

Activate your CRM data to seamlessly merge offline transactions into the digital customer experience.

Ensure DSP Accuracy and ROI

Ensure DSP Accuracy and ROI

Build your own audience segments to inform DSPs on exactly which users to suppress or target based on your data—not theirs.

FOR PERFORMANCE AGENCIES

FOR PERFORMANCE AGENCIES

Trueffect activates brands’ CRM data across campaigns, so performance agencies can ensure every campaign drives maximum ROI for their customers.

PERSONALIZED WEBSITE EXPERIENCES

PERSONALIZED WEBSITE EXPERIENCES

No matter the channel, ad, or publisher, recognize the consumer upon impression to personalize their first website experience.

CROSS-DEVICE & CROSS-CHANNEL TRACKING

CROSS-DEVICE & CROSS-CHANNEL TRACKING

Identify, track, and target the individual consumer with personalized messages throughout the customer life cycle—across screens, channels, and browsers.

OPTIMIZE YOUR DIGITAL MEDIA SPEND

OPTIMIZE YOUR DIGITAL MEDIA SPEND

Monetize the value of every interaction with your brand—across every channel, device, and publisher.

Trueffect IN ACTION

HOW IMPROVED CUSTOMER RECOGNITION INCREASED REVENUE BY NEARLY $1 MILLION

A large financial services company discovered they couldn’t account for over 30% of digital impressions across their audience segments. By handing over their data to Google Doubleclick every year, they never knew when an impression was a new or existing customer.

 

Even though this discrepancy cost them millions every year—like many other enterprises—they assumed it was the cost of doing business.

 

Until they found Trueffect.

Want to optimize digital media across the funnel?